The Psychology of Getting People to Say Yes

48 min

16 févr. 2026

Psychology Communication History & Society

Discover why trying harder to persuade often backfires and learn science-backed techniques that actually work to influence decisions ethically.

Meilleure citation de The Psychology of Getting People to Say Yes

The most effective approach is the complete opposite of arguing. Instead of telling someone why they're wrong, you ask open-ended questions to help them find their own motivation to change, rather than imposing your reasons on them.

Generated by Myka

Question posée

Use psychology to explain how to get someone to do something they don’t want to do

Voix des présentateurs

Lena

Miles

Sources de connaissances

Cree par des anciens de Columbia University a San Francisco

BeFreed rassemble une communauté mondiale de 1,000,000 esprits curieux

Decouvrez comment BeFreed est discute sur le web

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Cree par des anciens de Columbia University a San Francisco

BeFreed rassemble une communauté mondiale de 1,000,000 esprits curieux

Decouvrez comment BeFreed est discute sur le web

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

Commencez votre parcours d'apprentissage, maintenant

The Psychology of Getting People to Say Yes

48 min

16 févr. 2026

Psychology Communication History & Society

Discover why trying harder to persuade often backfires and learn science-backed techniques that actually work to influence decisions ethically.

Meilleure citation de The Psychology of Getting People to Say Yes

The most effective approach is the complete opposite of arguing. Instead of telling someone why they're wrong, you ask open-ended questions to help them find their own motivation to change, rather than imposing your reasons on them.

Points clés

Why Persuasion Actually Backfires

0:00

0:10

0:28

0:35

0:51

0:58

The Hidden Psychology of Resistance

1:16

1:28

1:34

1:53

1:56

2:14

2:18

2:36

0:35

3:02

3:08

3:30

3:38

3:57

4:03

4:20

4:24

4:41

4:55

5:11

5:21

5:44

5:47

6:03

0:35

6:28

6:29

6:44

6:54

The Science of Inoculation

7:10

7:22

7:41

7:44

8:00

8:10

8:24

0:35

8:45

8:54

9:10

9:19

9:31

9:33

6:03

10:01

10:17

0:35

10:36

10:45

11:01

11:07

11:22

11:31

11:44

0:35

12:04

12:12

The Counterfactual Key

12:26

12:43

12:59

13:05

13:22

13:25

13:42

0:35

14:03

14:12

14:27

14:31

14:48

11:31

15:10

15:11

15:27

0:35

15:50

15:55

16:11

16:14

16:28

16:36

16:51

0:35

17:09

4:03

17:32

12:12

17:50

17:58

When Authority Actually Works

18:11

18:29

18:43

18:45

17:09

10:01

19:25

0:35

19:44

19:49

20:06

20:15

20:32

0:35

20:53

21:04

21:18

21:23

21:34

21:46

21:59

13:25

22:19

0:35

22:38

22:45

22:59

4:03

23:14

0:35

23:37

23:43

The Reciprocity Trap

23:57

24:11

24:26

13:25

24:43

0:35

25:04

25:08

25:24

25:28

25:44

25:51

26:05

26:13

26:24

16:14

26:41

10:01

27:02

27:10

27:22

27:25

27:39

25:51

27:57

28:05

28:19

11:31

17:09

0:35

28:51

4:03

22:38

29:18

29:30

29:35

29:49

11:31

The Social Proof Phenomenon

30:16

30:29

30:44

30:51

31:07

0:35

31:27

31:32

31:44

25:28

32:07

32:18

24:27

13:25

32:47

0:35

33:05

4:03

22:38

10:01

33:48

0:35

11:22

34:12

34:18

34:29

0:35

34:45

21:04

35:05

4:03

35:24

35:28

35:42

0:35

Your Persuasion Playbook

36:01

36:15

36:30

0:35

36:47

36:51

37:07

37:14

37:33

0:35

37:49

37:55

38:11

38:16

38:29

11:31

38:46

38:50

39:04

0:35

39:22

39:29

39:45

39:51

40:08

0:35

40:27

10:01

40:48

11:31

41:04

41:11

41:25

4:03

41:48

0:35

Wrapping Up the Influence Journey

42:12

42:26

42:40

11:31

43:06

43:13

43:30

10:01

43:53

0:35

44:08

44:18

44:33

44:40

44:55

4:03

45:18

45:24

45:41

45:42

45:56

46:01

46:16

46:21

46:37

46:56

47:08

0:35

47:23

11:31

47:51

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Generated by Myka

Question posée

Use psychology to explain how to get someone to do something they don’t want to do

Voix des présentateurs

Lena

Miles

Sources de connaissances

Cree par des anciens de Columbia University a San Francisco

BeFreed rassemble une communauté mondiale de 1,000,000 esprits curieux

Decouvrez comment BeFreed est discute sur le web

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Cree par des anciens de Columbia University a San Francisco

BeFreed rassemble une communauté mondiale de 1,000,000 esprits curieux

Decouvrez comment BeFreed est discute sur le web

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

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