
Master the art of persuasion with "Thank You for Arguing," the New York Times bestseller that Pulitzer winner Joseph Ellis calls "Cicero meets David Letterman." Learn rhetoric's secrets used by everyone from TED speakers to politicians - even to avoid speeding tickets!
Ressentez le livre à travers la voix de l'auteur
Transformez les connaissances en idées captivantes et riches en exemples
Capturez les idées clés en un éclair pour un apprentissage rapide
Profitez du livre de manière ludique et engageante
Imagine Mark Zuckerberg facing hostile congressional questioning about Facebook's privacy practices. What saved him wasn't just technical knowledge - it was his masterful use of rhetoric, an art form that has shaped human discourse for over 2,500 years. This ancient practice isn't just for politicians and CEOs; it's a hidden matrix surrounding us daily, influencing our decisions, changing our attitudes, and even goading us to buy things we don't need. Jay Heinrichs' "Thank You for Arguing" reveals how this powerful tool transforms social interactions and offers practical techniques to win arguments without raising your voice - a skill America's founders considered so essential they placed it at the center of higher education. When my teenage son leaves an empty toothpaste tube in the bathroom and I call him out, his sarcastic reply - "That's not the point, is it, Dad? The point is how we're going to keep this from happening again" - uses my own rhetorical teaching against me. By conceding his point ("You're right. You win"), I actually persuade him to get me new toothpaste. My concession makes him feel triumphant and benevolent, achieving the pinnacle of persuasion: not just agreement, but getting a teenager to do my bidding.
Décomposez les idées clés de Thank You for Arguing en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Thank You for Arguing en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Thank You for Arguing à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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