
"Wanting" reveals why we desire what we desire - through mimetic theory. Endorsed by entrepreneur Derek Sivers with a perfect 10/10 score, this thought-provoking guide explains how our cravings are contagious. What if everything you want isn't actually yours to begin with?
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Have you ever noticed how quickly you start wanting something after seeing someone else enjoy it? That martini your friend ordered suddenly looks appealing, or the restaurant with the line outside becomes irresistible. These aren't coincidences-they're evidence of "mimetic desire," a profound insight from philosopher Rene Girard that entrepreneur Luke Burgis brings to life in "Wanting." This concept reveals that most of our desires aren't authentically ours but borrowed from others. From the moment we're born, we're wired to imitate. Babies just 42 minutes old can copy facial expressions, showing an innate understanding that they're "like" the humans before them. This imitative capacity evolves from innocent childhood behaviors into complex adult patterns that shape our major life decisions-career paths, relationships, even the neighborhoods we choose to live in. What begins as spontaneously changing a drink order after hearing your friend's choice transforms into deeper patterns affecting your entire life trajectory, often without you realizing it.
Décomposez les idées clés de Wanting en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Wanting en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Wanting à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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