
In "Vaporized," Robert Tercek reveals how digital dematerialization is transforming industries. Winner of the 2016 getAbstract International Book Award, this guide offers crucial strategies for thriving when everything physical becomes digital. What happens when your entire business model simply... evaporates?
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What do Tower Records, Flip cameras, Nokia phones, and taxi medallions have in common? They all seemed invincible-until they vanished. In 2006, Tower Records' flagship store on Sunset Boulevard didn't just close; it disappeared, taking with it an entire cultural ritual of browsing music alongside strangers. This wasn't a simple business failure. It was something more profound: vaporization. The shift from physical to digital doesn't just change how we buy music-it fundamentally rewrites the rules of value, ownership, and survival. Seth Godin warns that everyone is now "in the information business" whether they know it or not. The question isn't whether your industry will be vaporized, but when-and whether you'll see it coming.
Décomposez les idées clés de Vaporized: Solid Strategies for Success in a Dematerialized World en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Vaporized: Solid Strategies for Success in a Dematerialized World en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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