
In "Digital Darwinism," Tom Goodwin reveals why companies vanish in our tech revolution. This business transformation bible asks: Are you adapting or extinct? Cited in Forbes and TechCrunch, it's the survival manual for leaders navigating today's ruthless digital evolution.
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We're stuck in a technological purgatory. Despite all our digital advancements, we've merely digitized old systems rather than reimagining what's possible. Think about it: we created digital newspapers that mimic print layouts, online directories that function like phone books, and banking apps that replicate branch experiences. This is the awkward middle phase of transformation-what Tom Goodwin calls "peak complexity"-where old and new technologies uncomfortably coexist. Your living room once centered around a fireplace, then a TV, and now faces subtle chaos as mobile devices dominate attention. Hybrid cars perfectly embody this complexity, combining all the drawbacks of both combustion and electric vehicles with few of their benefits. History shows this pattern repeats with every transformative technology. When electricity first appeared in factories, owners simply replaced steam engines with large electrical motors, maintaining inefficient layouts built around line drive shafts. The real breakthrough came decades later when factories were built from scratch with distributed electrical motors, freeing manufacturing from power constraints and allowing entirely new designs. We're at the same inflection point with digital technology-still using it to improve existing systems rather than reimagining possibilities from scratch.
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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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