Sell Or Be Sold book cover

Sell Or Be Sold by Grant Cardone Summary

Sell Or Be Sold
Grant Cardone
4.06 (7925 Reviews)
Business
Self-growth
Entrepreneurship
Aperçu
Points Clés
Auteur
Questions Fréquentes

Overview of Sell Or Be Sold

In "Sell or Be Sold," sales titan Grant Cardone reveals why everyone is selling something. With a 4.7/5 Amazon rating, this persuasion bible transforms rejection into opportunity. Even Dashly's CEO calls it a "guiding principle for life" - mastering these techniques means never being sold to again.

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Points clés

1

The Art of Selling: Life's Most Essential Skill

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Selling isn't just for salespeople-it's the fundamental human skill that determines your success in every aspect of life. That job interview? You're selling yourself. Asking someone on a date? You're selling your potential as a partner. Trying to get your kids to eat vegetables? You're selling nutrition. The degree to which you can influence outcomes determines your success in everything you do. While schools teach algebra and literature, they neglect the one skill that determines your ability to advance in life-persuasion. This explains why many brilliant, educated people struggle financially while those with superior selling skills thrive regardless of academic credentials. When businesses fail, it's rarely due to undercapitalization as commonly believed. Rather, it's because their ideas weren't sold quickly or widely enough. Consider this: the greatest innovations in history didn't succeed solely because of their merit, but because someone effectively sold those ideas to others. Edison wasn't just an inventor; he was a masterful salesman who convinced the world to adopt his vision of electric light. Every time you get your way, you've earned a "commission"-whether that's recognition, a promotion, or simply the satisfaction of achieving your goals. Even love represents a commission earned by finding the right partner and continuously exceeding their expectations.

2

Conviction: The Foundation of Every Sale

3

The Price Illusion: What Really Drives Buying Decisions

4

The Psychology of Buyer's Money

5

People First, Products Second

6

The Power of Agreement

7

Massive Action: The Secret to Extraordinary Results

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@Raaaaaachelw
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@Matt, YC alum
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@Erin, Investment Banking Associate , NYC
platform
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