Propaganda book cover

Propaganda

Edward Bernays
3.78(27 Reviews)

Aperçu de Propaganda

L'ouvrage « Propaganda » de Bernays, publié en 1928, a révélé comment les élites fabriquent le consentement public. Le propagandiste nazi Goebbels a utilisé ces principes pour élever Hitler. Neveu de Freud, Bernays a transformé le marketing des cigarettes pour les femmes tout en connaissant les risques pour la santé. Vous voulez repérer la manipulation dans les médias d'aujourd'hui ? Commencez ici.

Thèmes clés dans Propaganda

  • mass psychology
  • manufacturing consent
  • public relations strategy
  • invisible government
  • opinion manipulation

Citations de Propaganda

  • Propaganda is the executive arm of the invisible government.

  • If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it?

  • Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind of his own.

  • Propaganda organizes our complex society.

Personnages de Propaganda

  • Edward BernaysAuthor and father of modern public relations
  • Earnest Elmo CalkinsAuthor of Business the Civilizer
  • Irene CastleFashion leader who established trends
  • Joseph GoebbelsHistorical figure influenced by Bernays' methods

À propos de l'auteur

À propos de l'auteur de Propaganda

Edward Louis Bernays (1891–1995), souvent appelé le « père des relations publiques », est l'auteur de l'ouvrage révolutionnaire Propaganda, un texte séminal dans les études des médias et la psychologie sociale.

Ce pionnier austro-américain a combiné les enseignements des théories psychanalytiques de son oncle Sigmund Freud avec des stratégies de marketing innovantes, établissant les relations publiques comme une discipline professionnelle. Son livre de 1928 explore les thèmes de la persuasion de masse, de l'influence sociétale et de la « fabrique du consentement » — des concepts qu'il a appliqués dans des campagnes légendaires, comme la popularisation du petit-déjeuner composé d'œufs et de bacon ou la levée des tabous entourant les femmes fumant des cigarettes.

Les autres ouvrages influents de Bernays incluent Crystallizing Public Opinion et The Engineering of Consent, qui restent fondamentaux dans les études de communication. Diplômé de l'Université Cornell, il a conseillé des entreprises, des gouvernements et des institutions culturelles, mêlant la psychologie comportementale aux objectifs commerciaux.

Propaganda a été traduit dans plus de 20 langues et continue de façonner les discussions sur l'éthique des médias et la culture de consommation près d'un siècle après sa publication.

Telecharger le resume de Propaganda

Obtenez le resume de Propaganda en PDF ou EPUB gratuit. Imprimez-le ou lisez-le hors ligne a tout moment.

FAQ sur ce livre

Cree par des anciens de Columbia University a San Francisco

LOVED BY

1,000,000+ curious minds.

4.7
avg rating
1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
Commencez votre parcours d'apprentissage, maintenant