Naked Economics book cover

Naked Economics by Charles J. Wheelan Summary

Naked Economics
Charles J. Wheelan
4.03 (19339 Reviews)
Economics
Business
Finance
Aperçu
Points Clés
Auteur
Questions Fréquentes

Overview of Naked Economics

Ever wondered why McDonald's spends billions on advertising? "Naked Economics" strips away jargon to reveal how markets, incentives, and human behavior truly work. A global phenomenon praised by educators for making complex concepts digestible - like understanding who really feeds Paris.

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Points clés

1

Why Your Morning Coffee Reveals More About Economics Than a Wall Street Ticker

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Have you ever wondered why your local barista earns minimum wage while a celebrity chef commands millions? Or why gas prices seem to rise overnight but fall slowly? These aren't random quirks-they're economics in action, the invisible architecture shaping every decision you make. Economics isn't about graphs and equations; it's about understanding why people do what they do and how those choices ripple through society. At its core, economics rests on one simple truth: people respond to incentives. We act to make ourselves better off, whether that means buying a latte, choosing a career, or donating to charity. This isn't cynicism-it's reality. When a washerwoman named Oseola McCarty donated her $150,000 life savings to scholarships despite living frugally, she wasn't defying economics. She was maximizing her own utility through generosity, proving that self-interest encompasses far more than selfishness.

2

The Price Is Right: How Markets Speak in Numbers

3

The Invisible Hand Needs a Gentle Push

4

The Information Game: When One Side Knows More

5

Human Capital: Your Most Valuable Asset

6

Beyond Borders: The Global Economic Machine

7

Economics as a Lens for Living

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
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16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
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