
Inside Yahoo's billion-dollar gamble: Nicholas Carlson reveals how Marissa Mayer battled activist shareholders, corporate turmoil, and Silicon Valley's gender politics in a desperate rescue mission. Called a "corporate thriller" by Financial Times, this business drama exposes tech's most fascinating leadership challenge.
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A hunter-green BMW pulled into Yahoo's parking lot on July 17, 2012. The driver, five months pregnant and fresh from Google, wasn't sure where to park. Inside, employees had prepared something remarkable: posters featuring her face with the word "HOPE" beneath it, styled after Obama's iconic campaign imagery. This wasn't just a new CEO arriving-this was Yahoo's last chance at redemption, embodied in a 37-year-old woman who'd never run a company before. The symbolism was almost too perfect: a once-mighty internet pioneer, humbled by years of decline and leadership chaos, betting everything on someone who represented both Silicon Valley brilliance and a fresh start. Wall Street buzzed with optimism. Employees felt genuine excitement for the first time in years. But beneath the celebration lurked a harder truth-Marissa Mayer was inheriting a company so broken that four previous CEOs, each accomplished in their own right, had failed to fix it.
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Cree par des anciens de Columbia University a San Francisco
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