
Elon Musk's Twitter takeover exposed: Zoe Schiffer's explosive insider account reveals the chaos behind "extremely hardcore" leadership. Based on 60+ employee interviews and thousands of internal documents, this book shows how one billionaire's whims reshaped social media and sparked global controversy.
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In October 2022, Elon Musk made a theatrical entrance into Twitter headquarters carrying a porcelain sink, tweeting "let that sink in!" This moment marked the beginning of one of tech's most chaotic corporate takeovers. Fresh from being named Time's "Person of the Year," the world's richest man had just spent $44 billion to transform what he called "the digital town square." What followed wasn't the revolution he promised but a cautionary tale about what happens when a billionaire's ego collides with a platform he fundamentally misunderstands. The sink he brought in would prove ironically prophetic - within a year, he'd sink billions in value, thousands of jobs, and Twitter's very identity.
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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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