
Tired of your business owning you? Debbie King's mindset revolution helps entrepreneurs transform their companies into valuable assets that work for them. Endorsed by CEOs like Julie Lopez, this guide uses cognitive psychology to create freedom, purpose, and financial security - without the burnout.
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After fifteen years of relentless sixty-hour workweeks, Debbie King found herself driving down Route 66 and confronting a devastating truth: she hated her business. The realization hit like a freight train-the freedom she'd chased through entrepreneurship had morphed into a different kind of captivity. Sound familiar? Here's what most business owners miss: your relationship with your business is exactly that-a relationship. And like any relationship gone sour, it can be healed, transformed, and yes, loved again. The catch? Your brain is working against you. That primitive survival mechanism that kept your ancestors alive now misinterprets every business challenge as a life-threatening danger. Through repetition, these warning signals crystallize into beliefs. Neurons that fire together wire together, which means most of your daily thoughts are just recycled versions of yesterday's fears: "I don't know what I'm doing," "This will never work," "I'm not enough." Even more insidious is your hidden instruction manual-that collection of unwritten rules shaped by parents, mentors, and experience. It dictates everything from how you view wealth to what counts as "real work." Over time, this manual becomes rigid, creating guilt when you disobey and frustration when others don't follow your rules for them. The transformation begins when you bring these hidden instructions into the light and coach yourself with better questions: "Why am I choosing to feel this way?" "What else could this mean?" "What would my future self advise?"
Décomposez les idées clés de Loving Your Business en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Loving Your Business en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Loving Your Business à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco

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