
Peek inside Google's legendary innovation machine with the ultimate insider's guide by former CEO Eric Schmidt. This New York Times bestseller reveals the "smart creatives" philosophy that revolutionized hiring practices across industries and introduced the OKR framework now used by countless companies. How did messiness become Google's secret weapon?
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What happens when two PhD students with zero business training build a company that defies every MBA principle? In 2001, Eric Schmidt walked into Google's offices and found something that shouldn't have worked: engineers occupying executive roles, no formal business plans, and a culture that seemed designed to create chaos. Yet this "shouldn't work" approach built a $50-billion enterprise that would reshape how we think about business itself. The secret wasn't just about free food or colorful office spaces-it was about recognizing that the internet had fundamentally changed the rules. When information flows freely, computing power is unlimited, and global connectivity is instant, the old playbook becomes obsolete. The question isn't whether your industry will be disrupted, but whether you'll be the one doing the disrupting.
Décomposez les idées clés de How Google Works en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez How Google Works en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez How Google Works à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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