
Transform your product team from order-takers to innovators with "Empowered" - the bible of modern product management. Silicon Valley's most influential leaders swear by Marty Cagan's counterintuitive approach: ordinary people can build extraordinary products when given problems, not solutions.
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What separates Apple, Google, and Amazon from the thousands of companies struggling to innovate? It's not just talent or funding - it's how they structure their product teams. While most organizations treat technology as a cost center where engineers implement features requested by business stakeholders, the tech giants view technology as the very essence of their business. This fundamental mindset difference explains why some companies consistently disrupt industries while others play catch-up. When Jeff Bezos declared, "We are not a retailer; we are a technology company that happens to sell things," he wasn't being clever - he was revealing Amazon's core advantage. In traditional companies, engineers are kept distant from customers, designers make things "pretty" after decisions are made, and product managers track timelines rather than solve problems. Is it any wonder these teams feel demoralized? As one frustrated engineer at a major bank confided, "We're just order-takers. Nobody asks us what we think would actually solve the problem."
Décomposez les idées clés de Empowered en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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