Excessively Obsessed by Natasha Oakley Summary
Overview of Excessively Obsessed
In "Excessively Obsessed," social media mogul Natasha Oakley (3.6M followers) reveals how passion built her multi-million dollar empire from scratch. Beyond Instagram perfection lies brutal entrepreneurial truth: What separates dreamers from doers? The blueprint successful founders won't share - until now.
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Points clés
When Childhood Hustles Become Million-Dollar Empires
What does it take to build multiple million-dollar businesses before age 35? The answer might surprise you: it starts with selling rocks to your neighbors at age six. Long before Instagram followers and swimwear empires, the foundation was being laid in the most ordinary of places-a child watching her mother close real estate deals and her father run a private investigation firm. These weren't just observations; they were masterclasses in what it means to own something entirely. By fourteen, working in a bakery, the lesson had crystallized: success doesn't come from fleeting passion or social media glamour. It comes from being so consumed by an idea that you can't stop thinking about it, even when you're exhausted. This isn't romantic obsession-it's the kind that wakes you at 3 a.m. with solutions, the kind that makes spreadsheets feel thrilling because they represent your vision taking shape. With over 3.6 million followers and ventures like Monday Swimwear and The Pilates Class, this approach has proven that excessive obsession, when channeled with intelligence and grit, transforms ordinary people into extraordinary entrepreneurs. The Instagram highlights you see-the champagne toasts, the photoshoots, the "just closed a major deal" posts-represent maybe 2% of entrepreneurial reality. The other 98%? Spreadsheets. Difficult conversations. Inventory nightmares. Customer complaints at midnight.
The Uncomfortable Truth About Why You Want to Start a Business
The Unglamorous Reality and Creative Resourcefulness of Building
Knowing When to Leap and Building Unshakeable Confidence
Building Teams That Amplify Your Vision
The Strategic Power of Staying Small and Focused
Finding Balance in the Beautiful Chaos
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Cree par des anciens de Columbia University a San Francisco
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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