
From bus brainstorms to BBC acclaim, Sonya Barlow's award-winning guide empowers underdogs to start businesses without perfect plans. Shortlisted for Business Book Awards 2022, it's the resource Marie Claire's Editor-in-Chief "wished existed" when launching her career. Ready to embrace entrepreneurial madness?
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Ever wondered what happens when you show up to host a brunch and all twelve reservations become no-shows? For Sonya Barlow, it wasn't a disaster-it was the first step in her entrepreneurial journey. The path from corporate dissatisfaction to building a successful business isn't the smooth diagonal line we imagine. It's messy, scribbled, and often begins with what Barlow calls "strategically winging it." The COVID-19 pandemic proved this point dramatically, showing how adaptability trumps rigid planning every time. What holds most aspiring entrepreneurs back isn't lack of ideas but fear of failure. But what if we reframed failure as simply "being temporarily disrupted"? Barlow's own experience of losing 75% of her income during COVID, only to discover new opportunities, exemplifies this mindset shift. At its core, entrepreneurial success begins with understanding your identity-who you are fundamentally determines how you show up in business conversations, ask for money, and make yourself visible. This self-knowledge provides the values and purpose that guide crucial business decisions when distractions inevitably arise.
Décomposez les idées clés de Unprepared to Entrepreneur en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Unprepared to Entrepreneur en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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