Coaching Salespeople into Sales Champions book cover

Coaching Salespeople into Sales Champions by Keith Rosen Summary

Coaching Salespeople into Sales Champions
Keith Rosen
3.89 (520 Reviews)
Leadership
Business
Communication skill
Aperçu
Points Clés
Auteur
Questions Fréquentes

Overview of Coaching Salespeople into Sales Champions

Transform underperforming teams with Keith Rosen's award-winning playbook that revolutionized sales management. Winner of five International Best Book Awards, it reveals why coaching outperforms training and offers the L.E.A.D.S. system that's turned struggling salespeople into champions across leading companies worldwide.

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Points clés

1

Transforming Sales Leadership Through Coaching

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Sales management is broken. In a world where 80% of sales managers lack formal training, most leaders spend their days fighting fires rather than developing people. The fundamental problem? Top salespeople get promoted to management based on selling skills, not leadership abilities. Without proper training, they default to what they know - selling - rather than mastering the distinct art of coaching others to sell. This creates a critical gap between knowing what teams should do and having the tactical skills to develop them effectively. The difference between managing and coaching is profound. Management maintains the status quo through control and direction. Coaching creates new possibilities through collaboration and inquiry. A coach believes "the question is the answer," helping people tap into their inner wisdom rather than prescribing solutions. This shift requires overcoming significant barriers, including the confidentiality challenge - employees rarely feel safe being vulnerable with the person who determines their compensation.

2

The Coach's Mindset and Fatal Mistakes to Avoid

3

The L.E.A.D.S. Coaching Model: A Framework for Success

4

The Art of Enrollment: Creating Buy-In Without Resistance

5

The Seduction of Potential: Making Hard Decisions

6

Building Your Coaching System: From Turnaround to Transformation

7

The Coaching Revolution: Your Path Forward

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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comments
201
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16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
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