Coaching for Performance book cover

Coaching for Performance by Sir John Whitmore Summary

Coaching for Performance
Sir John Whitmore
4.6 (10 Reviews)
Business
Leadership
Self-growth
Aperçu
Points Clés
Auteur
Questions Fréquentes

Overview of Coaching for Performance

The coaching bible that transformed leadership across 22 languages and half a million copies. Sir John Whitmore's GROW model, beloved by global corporations, comes from a former race car champion who knew true performance begins in the mind, not the manual.

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Points clés

1

When Questions Beat Answers

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A tennis coach stands courtside, watching his student struggle with her serve. The traditional approach? Bark corrections: "Bend your knees more! Follow through!" But this coach asks instead: "Which way is the ball spinning when it leaves your racket?" The player pauses, focuses intently on her next serve, and suddenly her technique improves-without a single instruction given. This deceptively simple shift reveals a profound truth about human performance: we don't lack potential, we lack awareness of what we're already doing. The equation is elegant: Performance equals Potential minus Interference. Most leadership adds knowledge or skills, piling more onto people's plates. Coaching does something radically different-it removes the interference blocking natural ability. When AT&T asked customer service operators to track just two variables-how they listened and how they talked-courtesy ratings soared, along with speed and accuracy. No one told them to "be more courteous." They simply became aware of what they were already doing, and that awareness naturally elevated their performance. This isn't motivational theory-it's cognitive science revealing how human beings actually learn and grow.

2

The Foundation: Awareness and Responsibility

3

GROW: The Architecture of Transformation

4

Building Coaching Cultures and Listening Mastery

5

Connecting Work to Meaning and Purpose

6

The Coaching Mindset: Believing in Hidden Potential

7

Your Move: From Performance Management to Human Potential

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@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
likes
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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96
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
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"Makes me feel smarter every time before going to work"

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