The Multitasking Myth: Why Your Brain Can't Handle It
Discover the shocking science behind multitasking - it reduces productivity by 40% and temporarily lowers IQ by 15 points. Learn why 'switchtasking' is sabotaging your focus and how to reclaim deep work for better results.
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What we proudly call multitasking is actually 'switchtasking'—we're rapidly shifting our attention between activities without fully focusing on any single one, which can reduce productivity by up to 40% and temporarily lower your IQ by 15 points.
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Increase my focus and productivity.
Increase my focus and productivity.
In an era of constant digital interruptions, the ability to protect your attention is a critical competitive advantage. This plan is designed for professionals and students who want to transition from reactive multitasking to intentional, high-output work by leveraging brain science and systematic habit formation.
Spot hidden habits killing productivity
Spot hidden habits killing productivity
In an era of constant digital noise, traditional time management is no longer enough to stay effective. This plan is designed for professionals and students who feel busy but unproductive, offering the tools to reclaim focus and master cognitive energy.
Cut phone use, boost brain & productivity
Cut phone use, boost brain & productivity
In an era of constant digital distraction, mastering your attention is the ultimate competitive advantage. This plan is designed for professionals and students who feel drained by screen time and want to leverage neuroscience to restore their focus and output.
Stick with one task without jumping mid-way
Stick with one task without jumping mid-way
In an era of digital noise, the ability to maintain singular focus is a rare and valuable competitive advantage. This plan is designed for professionals and students who struggle with chronic task-switching and want to rewire their brains for sustained productivity.
Build focus/concentration
Build focus/concentration
This plan is essential for professionals and students struggling with digital distractions and fragmented attention. It provides a science-backed roadmap to transition from constant multitasking to a state of high-impact, deep concentration.
Focus on one task until completion
Focus on one task until completion
In today's distraction-filled world, the ability to focus and complete tasks has become increasingly rare and valuable. This learning plan helps overwhelmed professionals and students transform scattered efforts into meaningful accomplishments by replacing ineffective multitasking with proven single-focus techniques.
Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
![Multitasking: Why It Fails at Work and How to Focus [2025] • Asana](/_next/image?url=https%3A%2F%2Fd1y2du6z1jfm9e.cloudfront.net%2Fassets%2Fpodcast%2Fblue.png&w=1024&q=50)
