The High Cost of Email Lists: Mailchimp vs. Amazon SES
Explore the high cost of email lists and how to avoid the per subscriber tax. Compare Mailchimp pricing with self-hosted solutions like Listmonk and Amazon SES.
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The choice you make today determines whether you are building an asset or simply paying a permanent rent to a SaaS giant. As you scale into the millions of emails per month, the convenience of managed services becomes one of the most expensive luxuries in your business.
Esta lección de audio fue creada por un miembro de la comunidad BeFreed
Tell me the difference between ListMonk (website is listmonk.app) and mail chimp if I wanted to be able to send millions of emails each month for the lowest cost
Preguntas frecuentes
The per subscriber tax refers to a common pricing model used by platforms like Mailchimp where costs increase as your audience grows. For a list of 50,000 subscribers, these fees can reach approximately 385 dollars per month or nearly 5,000 dollars annually. This model essentially penalizes creators for their success in growing a large, engaged newsletter audience despite the actual technical delivery costs remaining relatively low.
There is a massive divide between traditional providers and self-hosted infrastructure. While Mailchimp may charge around 385 dollars monthly for 50,000 subscribers, using a self-hosted solution like Listmonk paired with Amazon SES can reduce that cost to about 15 dollars a month. This switch represents a 96 percent reduction in cost, allowing creators to save over 4,000 dollars a year on email infrastructure.
Self-hosted email marketing is more affordable because it separates the management of the database from the delivery service. By using tools like Listmonk and high-volume delivery services like Amazon SES, you only pay for the raw technical infrastructure required to move data. This approach avoids the high markups and newsletter delivery fees charged by all-in-one platforms that scale their pricing based on your total subscriber count.
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Creado por exalumnos de la Universidad de Columbia en San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
