Jackson and Eli explore the art of building trust when selling consulting services clients can't touch or see. They break down the Trust Equation, debunk sales myths, and share practical strategies for demonstrating value before the sale.

The biggest difference between selling things and intangible services is the pivotal role of trust. You don't sell intangibles by talking about them, but by demonstrating what it feels like to work together.
Building trust to sell consulting services. Things that are not tangible







![[PDF] Ten Myths about Selling Intangible Services](https://d1y2du6z1jfm9e.cloudfront.net/assets/podcast/green.png)
Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

Jackson: Hey everyone, welcome back to another personalized podcast from BeFreed! I'm Jackson, and I'm joined by my co-host Eli as we dive into something that's absolutely crucial for anyone in the consulting world.
Eli: Absolutely, Jackson! And I have to say, I'm genuinely excited about today's topic because we're tackling one of the biggest challenges consultants face-building trust when you're selling something that clients can't actually touch or see. It's fascinating how different the game becomes when you're dealing with intangible services.
Jackson: Right, exactly. So for everyone listening today, we're going to explore the art and science of building trust to sell consulting services and other intangible offerings. This is where the rubber meets the road in consulting success.