Learn how to scale an art business by tapping into the $660 billion interior design market with Calgary watercolor prints and high-end design strategies.
The global market for interior design is actually ten times the size of the art market. To move into that high-end space, you have to stop thinking like a hobbyist and start thinking like a supplier.
Have 30 original prints ready to go: what next for art business as far as online presence and creating business relationships? How can I become more involved with the high end design community (not local art scene - designers and business owners)? Unique watercolors that embrace the culture of Calgary (boots!) at a $275-$600 price point
The global interior design market is significantly larger than the traditional art market, valued at approximately six hundred and sixty billion dollars. This represents a sector nearly ten times the size of the art market, offering a massive playground for artists. By positioning original works like Calgary watercolor prints within this industry, creators can access a high-end business environment that far exceeds the reach of standard gallery sales.
Research indicates that only one in five American adults has purchased original art because many find the gallery scene intimidating or elitist. Potential buyers often view art as a snobby, lifelong commitment they aren't ready to make. However, these same consumers frequently purchase home decor, such as rugs and carpets, suggesting that artists can find more success by framing their work as part of the broader home decor industry.
For artists looking to build a high-end business within the interior design market, a strategic price point typically ranges between two hundred and seventy-five to six hundred dollars. This range allows artists with original collections, such as those featuring iconic Calgary culture and boots, to connect effectively with business owners and interior designers who are looking for quality pieces to fill professional and residential spaces.
Transitioning to a high-end business requires moving beyond the traditional gallery model to connect directly with the interior design market. By focusing on the soul of local culture through works like watercolor prints, artists can tap into the seventy-eight billion dollar market for home decor items. This strategy helps overcome the 'elite' vibe of art sales and positions the work as an accessible yet premium design element for designers.
Creado por exalumnos de la Universidad de Columbia | en San Francisco
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