
"Zero to One" reveals why creating something new trumps copying what works. Elon Musk and Mark Zuckerberg swear by Thiel's contrarian wisdom that monopolies - not competition - drive progress. What counterintuitive truth about innovation could transform your venture from ordinary to legendary?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What important truth do very few people agree with you on? This provocative question opens Peter Thiel's exploration of innovation and serves as a litmus test for original thinking. Progress takes two distinct forms: horizontal (copying what works-going from 1 to n) and vertical (creating something new-going from 0 to 1). While globalization represents horizontal progress, spreading existing technologies worldwide, true innovation requires vertical thinking that creates entirely new categories. Consider how China has mastered horizontal progress by adopting technologies developed elsewhere, moving from bicycles to cars. But this model has limitations. The future depends on vertical progress-on breakthrough innovations that define tomorrow. Startup thinking isn't about following formulas but questioning assumptions. When PayPal was founded, conventional wisdom held that email payments couldn't work due to security concerns. By challenging this assumption, they created an entirely new business category. What groundbreaking assumption might you challenge today?
Desglosa las ideas clave de Zero to One en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Zero to One en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Zero to One a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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