
Discover how victory rewires your brain in "The Winner Effect." Robertson's neuroscience reveals why success becomes addictive, making you smarter yet potentially dangerous. What separates Bill Clinton's resilience from Mike Tyson's downfall? The answer lies in power's double-edged neurochemistry.
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A mouse wins a fight. Within minutes, testosterone floods its system. Brain cells swell to eight times their normal size. The creature transforms-bolder, stronger, more aggressive. Now picture this: the exact same chemistry surging through a trader who just closed a massive deal, a politician who won an election, or an athlete standing on a podium. Success doesn't just feel good-it physically reconstructs your brain. And here's the unsettling part: that reconstruction can turn champions into tyrants, leaders into liars, and winners into their own worst enemies. The question isn't whether power changes us. It's whether we'll recognize the transformation before it's too late.
Desglosa las ideas clave de The Winner Effect en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila The Winner Effect en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta The Winner Effect a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
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Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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