
Why are humans obsessed with stories? Jonathan Gottschall's groundbreaking exploration reveals how storytelling shapes everything from dreams to marketing campaigns. Recommended by storytelling coach Kurt Mullen, it explains why Jack Links' Sasquatch ads succeeded where logical arguments fail - stories literally rewire our brains.
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Have you ever found yourself unexpectedly moved to tears by a simple melody? One moment you're folding laundry, the next you're transported into someone else's heartbreak, feeling emotions as real as your own memories. This isn't weakness or sentimentality-it's your brain doing exactly what evolution designed it to do. We spend roughly five hours daily watching screens, listen to story-songs during commutes, dream vividly each night, and daydream about two thousand times daily. Add it up, and we're spending nearly half our waking hours lost in imaginary worlds. Even our "real" activities are saturated with narrative: sports broadcasts transform games into epic dramas, commercials are miniature films, and trials become dueling stories of guilt and innocence. We are, quite literally, soaked to the bone in story. This raises a fascinating question: if evolution ruthlessly eliminates wasteful traits, why did it preserve our obsession with make-believe?
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Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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