El hábito de crecer el negocio: el sencillo arte de hacer crecer su negocio un 15% en 15 minutos al día book cover

Resumen de El hábito de crecer el negocio

el sencillo arte de hacer crecer su negocio un 15% en 15 minutos al día

Alex Goldfayn
3.73(114 Reviews)

Descripción general: Resumen de El hábito de crecer el negocio

Transforme su negocio en solo 15 minutos diarios. "The Revenue Growth Habit" revela las estrategias de marketing sin costo de Alex Goldfayn que generan consistentemente un crecimiento de ingresos del 15-20%. ¿Por qué los principales líderes de la industria confían plenamente en este enfoque contraintuitivo? Porque el crecimiento de los ingresos no se trata de gastar más, sino de comunicarse mejor.

Temas clave del Resumen de El hábito de crecer el negocio

  • proactive value communication
  • customer testimonial marketing
  • revenue expansion techniques
  • daily sales habits
  • outcome based selling

Mejores citas del Resumen de El hábito de crecer el negocio

  • Revenue expansion isn't about working harder-it's about communicating smarter.

  • You're not selling products-you're delivering value.

  • Testimonials, like celebrities, are only as good as the number of people seeing them.

  • Everything that leaves your office should contain a testimonial.

  • Customers typically know only about 25% of what companies sell.

Personajes del Resumen de El hábito de crecer el negocio

  • Alex GoldfaynAuthor and revenue growth consultant

Sobre el Autor

Sobre el autor de El hábito de crecer el negocio

Alex Goldfayn, autor de grandes éxitos de ventas de The Revenue Growth Habit y CEO de The Revenue Growth Consultancy, es una autoridad líder en la aceleración de ventas y el crecimiento empresarial impulsado por hábitos. Especializado en estrategias prácticas de bajo esfuerzo, el trabajo de Goldfayn une la psicología de ventas con técnicas accionables, ayudando a las organizaciones a lograr un crecimiento anual de ingresos del 10 al 30% a través de la comunicación proactiva y la creación sistemática de hábitos. Autor de bestsellers del Wall Street Journal, sus otras obras influyentes incluyen 5-Minute Selling y Selling Boldly, las cuales aprovechan la ciencia del comportamiento para simplificar procesos de ventas complejos.

Con más de dos décadas de experiencia asesorando a empresas de la lista Fortune 500 como Sony y T-Mobile, los conocimientos de Goldfayn están arraigados en el éxito del mundo real. Sus métodos han sido destacados en los principales medios de comunicación, incluido el Wall Street Journal, y es un conferenciante muy solicitado para equipos de ventas y eventos corporativos. Conocido por sus talleres de alta energía y su enfoque directo y sin rellenos, Goldfayn destila la excelencia en ventas en acciones diarias repetibles.

The Revenue Growth Habit fue nombrado Libro de Ventas del Año por 800-CEO-READ y sigue siendo un recurso fundamental para los profesionales que buscan una escalabilidad de ingresos sostenible. Su sistema, enseñado a nivel mundial, empodera a los equipos para transformar las ventas basadas en el miedo en un crecimiento seguro y centrado en el cliente.

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Creado por exalumnos de la Universidad de Columbia en San Francisco

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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