The Automatic Customer book cover

The Automatic Customer by John Warrillow Summary

The Automatic Customer
John Warrillow
4.09 (1600 Reviews)
Entrepreneurship
Business
Finance
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of The Automatic Customer

Transform your business with "The Automatic Customer," the guide that revolutionized subscription models across industries. Warrillow's nine proven strategies have helped 55,000+ business owners increase company value by 71%. Why do Fortune-ranked entrepreneurs consider recurring revenue the ultimate stress-free growth hack?

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Puntos Clave

1

From Transactions to Subscriptions: The Revolution in Business

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Imagine a tiny messaging app with just 55 employees being acquired for $19 billion. That's exactly what happened when Facebook purchased WhatsApp in 2014. The secret? WhatsApp had transformed 450 million users into subscribers paying $1 annually. This extraordinary success story illustrates the power of turning customers into automatic, recurring revenue streams. The subscription economy isn't just for tech companies-it's transforming industries from flower shops to pest control services, creating more valuable, stable businesses in the process. While traditional businesses start each month at zero, subscription businesses begin with predictable revenue already secured. This fundamental shift has grown over 300% in the last decade, with 70% of business leaders now believing subscription models represent the future of commerce. What makes recurring revenue so powerful? It creates predictability that helps entrepreneurs sleep at night. When you can forecast revenue within a few percentage points, you can optimize staffing, reduce waste, and dramatically lower stress levels. This stability transforms not just operations but the entire value proposition of a business. While traditional companies typically sell for 4-5 times profit, subscription businesses often command 24-96 times monthly recurring revenue-a premium that reflects their inherent stability and growth potential.

2

The Subscription Renaissance: From Maps to Millennials

3

Eight Transformative Powers of Subscription Models

4

Nine Subscription Models That Work Across Industries

5

Mastering Subscription Mathematics and Cash Flow

6

The Psychology of Selling Subscriptions and Scaling Success

7

Building Your Automatic Customer Future

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Creado por exalumnos de la Universidad de Columbia en San Francisco

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