The Attention Merchants book cover

The Attention Merchants by Tim Wu Summary

The Attention Merchants
Tim Wu
4.07 (4791 Reviews)
History
Business
Technology
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of The Attention Merchants

The ultimate expose of how advertisers hijack our attention, praised as a "bracing intellectual tour de force" by critics. Tim Wu's elegant history reveals the hidden cost of "free" content and why tech insiders like James Williams warn against the attention economy's growing power.

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Puntos Clave

1

Your Attention Is Being Sold-And You're the Product

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Every morning, you wake up and reach for your phone. Before your feet touch the floor, you've already handed over the first minutes of your day to invisible merchants trading in the most valuable currency of the modern age: your attention. This isn't an accident. It's the result of a carefully engineered system that's been perfecting itself for nearly two centuries. What began with a simple newspaper trick in 1833 has evolved into a sophisticated apparatus that shapes not just what you buy, but how you think, feel, and experience your own life. The question isn't whether your attention is being harvested-it's whether you'll ever get it back.

2

The Birth of the Attention Economy: From Moon Bats to Parisian Posters

3

Manufacturing Consent: How Propaganda Perfected Persuasion

4

Scientific Advertising and the Engineering of Desire

5

Broadcasting's Invasion: From Radio Serials to Television's Golden Age

6

The Internet's Broken Promise: From AOL to Facebook's Grand Bargain

7

Taking Back What's Yours: The Human Reclamation Project

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@Cashflowbubu
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@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
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@Matt, YC alum
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@Erin, Investment Banking Associate , NYC
platform
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254
likes
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
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@Pitiful
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