
The ultimate expose of how advertisers hijack our attention, praised as a "bracing intellectual tour de force" by critics. Tim Wu's elegant history reveals the hidden cost of "free" content and why tech insiders like James Williams warn against the attention economy's growing power.
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Every morning, you wake up and reach for your phone. Before your feet touch the floor, you've already handed over the first minutes of your day to invisible merchants trading in the most valuable currency of the modern age: your attention. This isn't an accident. It's the result of a carefully engineered system that's been perfecting itself for nearly two centuries. What began with a simple newspaper trick in 1833 has evolved into a sophisticated apparatus that shapes not just what you buy, but how you think, feel, and experience your own life. The question isn't whether your attention is being harvested-it's whether you'll ever get it back.
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Creado por exalumnos de la Universidad de Columbia en San Francisco
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco

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