
In a world of digital distraction, Rob Walker's "The Art of Noticing" offers 131 exercises to reclaim your attention. Endorsed by Seth Godin and taught at the School of Visual Arts, this New York Times-featured manual transforms ordinary moments into extraordinary discoveries. What might you see today that everyone else misses?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
In a world where the average person checks their smartphone 150 times daily (once every six waking minutes), we've reached what might be called "peak distraction." Our attention has become the most valuable-and endangered-commodity of the modern age. This isn't entirely new; as far back as 1903, sociologist Georg Simmel lamented the overwhelming stimulation of modern life. What's different today is both the scale and intentionality of the attention economy. Tech companies employ thousands of engineers specifically to make their products more addictive, while our environments grow increasingly cluttered with up to 10,000 advertisements daily. The cost? Studies show constantly divided attention impairs cognitive performance by up to 40%, increases stress levels, and diminishes our capacity for deep thought. But there's hope-our brains remain remarkably plastic throughout our lives, meaning we can train ourselves to resist the pull of constant distraction and rediscover the joy of deep engagement with the world around us.
Desglosa las ideas clave de The Art of Noticing en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila The Art of Noticing en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta The Art of Noticing a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco

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