The 1-Page Marketing Plan book cover

The 1-Page Marketing Plan by Allan Dib Summary

The 1-Page Marketing Plan
Allan Dib
4.32 (10379 Reviews)
Marketing
Business
Entrepreneurship
Productivity
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of The 1-Page Marketing Plan

Transform your business with Allan Dib's 1-Page Marketing Plan - the 4.8-star phenomenon used in university classrooms nationwide. How did a simple 9-square template help 60,000+ entrepreneurs unlock the elusive 20% of marketing that delivers 80% of results?

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Puntos Clave

1

Transform Your Business with One Page of Marketing Magic

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Marketing shouldn't be complicated, yet most small businesses make it so. While professionals in medicine or law follow structured protocols, entrepreneurs often "wing it" with their marketing - explaining why 96% of businesses fail within a decade. The 1-Page Marketing Plan offers salvation from this chaos. Instead of drowning in complex strategies or chasing the latest social media trend, this approach distills marketing into nine critical areas on a single page. Think of it as your business GPS - showing exactly where you are and the precise steps to reach your destination. The beauty lies in its simplicity: when you can see your entire marketing strategy at a glance, you can actually implement it rather than feeling overwhelmed. What's the fastest way to multiply your business results? It's not working harder - it's leveraging the power of marketing mathematics. Consider this: if you increase your leads, conversion rate, and average transaction value by just 10% each, your profit doesn't grow by 30% - it compounds to 33.1%. Push those numbers to 50% improvements, and you're looking at a staggering 237.5% profit increase! This multiplication effect explains why small marketing improvements create exponential business growth. While operational efficiencies might save pennies, smart marketing makes dollars. Are you focusing your energy where it creates the most leverage? Most business owners obsess over operations while neglecting the very function that actually brings in money. Remember: marketing isn't a cost - it's what makes everything else possible.

2

The Before Phase: Finding Your Perfect Customer

3

The During Phase: From Strangers to Customers

4

The After Phase: Maximizing Customer Value

5

From Commodity to Authority: Building Systems for Success

6

The Entrepreneurial Mindset: Your Ultimate Competitive Edge

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The 1-Page Marketing Plan no es solo un libro — es una clase magistral en Marketing. Para ayudarte a absorber sus lecciones de la manera que mejor te funcione, ofrecemos cinco modos de aprendizaje únicos. Ya seas un pensador profundo, un aprendiz rápido o un amante de las historias, hay un modo diseñado para tu estilo.

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Creado por exalumnos de la Universidad de Columbia en San Francisco

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@Moemenn
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star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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star
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star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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96
likes
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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star
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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201
thumbsUp
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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likes
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
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star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
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