
In "Stick with It," UCLA professor Sean D. Young reveals the SCIENCE framework that turns fleeting intentions into lasting habits. This #1 Wall Street Journal bestseller breaks down behavior change into seven psychological forces - making personal transformation surprisingly achievable. What's your impossible goal?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Picture a woman standing in her bathroom, staring at a bottle of pills that could save her life. She knows she should take them. Her doctor has explained the consequences. Yet somehow, she won't. Now multiply this scenario by millions-because medication non-adherence alone costs the U.S. healthcare system $290 billion annually. Here's the uncomfortable truth: intelligence, willpower, and even desperation aren't enough to change behavior. After studying over 25,000 people across fifteen years at institutions like NASA and Stanford, researchers discovered something revolutionary. The problem isn't you-it's that we've been approaching change completely wrong. We've been told to dig deep, find our passion, transform our personality. But what if lasting change has nothing to do with who you are and everything to do with understanding seven psychological forces that drive human behavior? Janja Lalich held advanced degrees and worked as a successful publisher. She was intelligent, educated, and rational. So why did she spend twelve years in a paramilitary-style cult-and even defend the Jonestown massacre when it happened? Her story reveals something unsettling: intelligence provides zero immunity against the forces that shape behavior.
Desglosa las ideas clave de Stick with It en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Stick with It en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Stick with It a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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