
"StandOut" revolutionizes talent development with Buckingham's groundbreaking strengths assessment used by over 1 million professionals. Endorsed by Daniel Pink and made free during COVID-19, it reveals nine strength roles that make you 2.3 times more engaged when feeling part of a team.
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Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What if your greatest strength isn't something you need to develop, but something you've always possessed? In StandOut 2.0, Marcus Buckingham challenges our obsession with fixing weaknesses and presents a revolutionary idea: excellence comes from amplifying your natural talents, not becoming well-rounded. After fifteen years of research and over two million assessments worldwide, this approach has transformed how forward-thinking organizations develop talent. Companies like Facebook and Microsoft have embraced this methodology, moving away from the outdated "fix what's broken" mentality toward a strengths-accelerating approach that produces measurably better results. Everyone has a unique genius-not exceptional brilliance, but rather your natural pattern of thought, feeling, and behavior. This genius often remains invisible precisely because it's woven into your identity. Things that come naturally don't feel special; they're just what you do without analysis. Consider Buckingham's daughter Lilia, who from her first complete sentence displayed an innate understanding of reciprocal altruism, building relationships effortlessly. Meanwhile, her brother Jack's completely different pattern revealed how unique each person's natural tendencies can be. What makes you exceptional isn't trying to be good at everything-it's becoming extraordinary at what already comes naturally. Your innate talents are value-neutral until you consciously direct them. Without guidance, they'll emerge anyway, but you won't control how they manifest. The StandOut assessment addresses this challenge by being not just descriptive but prescriptive, pinpointing your distinct advantages and providing specific guidance on capitalizing on them.
Desglosa las ideas clave de Standout 2.0 en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Standout 2.0 en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Standout 2.0 a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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