
Master spycraft for sales success! "Sell Like a Spy" reveals elite intelligence techniques for authentic connection and persuasion. Hurewitz's counterintuitive approach has transformed sales strategies across industries. What secret weapon do top performers and intelligence officers share? The answer might surprise you.
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Imagine walking into a high-stakes meeting with the ability to read the room instantly, build rapport effortlessly, and navigate complex negotiations with confidence. This isn't fantasy - it's the everyday reality of intelligence officers who recruit spies in the world's most dangerous places. The surprising revelation? The same human-centered skills that enable CIA officers to persuade someone to commit espionage - arguably the riskiest decision of their life - can transform your ability to build business relationships and close deals. In an age obsessed with technological solutions, these distinctly human capabilities provide the ultimate competitive edge. Forget the gadgets and gunplay of Hollywood spy films. The CIA's most successful case officers don't resemble James Bond but rather talented account executives or therapists who excel at building authentic relationships. When former Green Beret turned CIA officer Greg needed to influence a volatile strongman mayor in Asia, he didn't rely on threats or bribes - he navigated a delicate cultural situation in a karaoke bar, maintaining professionalism while showing enough personality to build trust. This mirrors what happens in business. The best salespeople don't "sell" in the traditional sense - they build genuine connections that make clients want to work with them. As former Moscow station chief John Sipher explains, "Spies convince, thugs coerce." Western intelligence services primarily depend on relationship building rather than blackmail or intimidation.
Desglosa las ideas clave de Sell Like A Spy en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Sell Like A Spy en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Sell Like A Spy a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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