
Forget business plans and outside investors. "Rework" demolishes traditional advice, earning praise from Seth Godin and bringing Tom Peters "near-tears" with its brilliance. Why do successful entrepreneurs swear by this counterintuitive guide that champions simplicity, action, and independence over conventional wisdom?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What if everything you learned about building a business is backwards? Traditional wisdom tells us to write detailed business plans, raise capital, hire aggressively, and chase growth at all costs. Yet some of the most successful companies thrive by doing the exact opposite. They start small, stay lean, and question every "must-do" on the entrepreneurial checklist. This counterintuitive approach isn't just theory-it's battle-tested reality. Consider how Southwest Airlines ignored industry norms about hub-and-spoke systems, or how Netflix eliminated late fees when competitors couldn't imagine survival without them. These companies didn't accept "real world" limitations. They rewrote the rules entirely. The dangerous phrase "that would never work in the real world" isn't wisdom-it's fear disguised as pragmatism, used to dismiss ideas that challenge comfortable assumptions. Success leaves clearer lessons than failure ever could. When something works, you know exactly what to repeat.
Desglosa las ideas clave de Rework en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Rework en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Rework a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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