Renegade Marketing by Drew Neisser Summary
Overview of Renegade Marketing
In "Renegade Marketing," Drew Neisser distills conversations with 400+ CMOs into a revolutionary 12-step B2B branding blueprint. While traditional marketers shout, renegades build authentic connections through the CATS framework - Courage, Artfulness, Thoughtfulness, and Scientific method. Your competitive advantage awaits.
Similar books to Renegade Marketing
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Puntos Clave
Why Your Best Marketing Doesn't Feel Like Marketing At All
Ever notice how the ads that annoy you most are the ones trying hardest to sell? There's a reason for that. When 4 million blog posts, 500 million tweets, and 5 billion Google searches compete for attention every single day, screaming louder isn't the answer. The brands that break through aren't the ones with the biggest megaphones-they're the ones brave enough to stop selling altogether. This counterintuitive truth sits at the heart of what separates forgettable marketing from the kind that transforms businesses. After analyzing insights from 425 CMOs and dissecting what actually works in today's skeptical marketplace, one pattern emerges with startling clarity: the moment you stop trying to convince people and start genuinely serving them, everything changes. But here's the uncomfortable part-most marketing leaders can't articulate what makes their brand different in eight words or less, and 70% admit their messaging varies wildly across channels. The path forward requires something most companies find terrifying: the courage to be genuinely, unmistakably different.
The Dangerous Comfort of Looking Like Everyone Else
The Eight Words That Change Everything
When Your Brand Becomes Unmistakably Yours
Your Employees Are Your First Customers
Turning Customers Into Your Sales Force
The Revolution Starts With You
Modo Resumen Rápido - Lee o escucha el resumen de Renegade Marketing en 9 minutos
Desglosa las ideas clave de Renegade Marketing en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Modo Tarjeta Flash - Las 5 Ideas Principales de Renegade Marketing en Resumen
Destila Renegade Marketing en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.
Modo Divertido - Lecciones de Renegade Marketing Contadas en Historias de 23 Min
Experimenta Renegade Marketing a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Modo Personalizar - Lee o escucha el resumen de Renegade Marketing en 0 minutos
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.
Creado por exalumnos de la Universidad de Columbia en San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Obtén el resumen de Renegade Marketing como PDF o EPUB gratis. Imprímelo o léelo sin conexión en cualquier momento.