
Former P&G CEO Lafley and strategy guru Martin reveal the five-question framework that transformed global corporations. Wall Street Journal bestseller praised by Daniel Pink as "prime seats at the Super Bowl of strategy." What strategic choices separate winners from the merely competitive?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
In 2000, Procter & Gamble-the titan behind Tide, Pampers, and dozens of household staples-was hemorrhaging value. Stock prices plummeted, innovation stalled, and competitors were circling. Then came A.G. Lafley, a quiet executive who did something radical: he stopped trying to do everything. Instead, he asked five brutally simple questions that would transform P&G from a struggling giant into a $100 billion powerhouse. Within nine years, sales doubled and profits quadrupled. What were those questions? They form what's called the strategic choice cascade, and they've since reshaped how companies from Apple to Starbucks think about winning. This isn't abstract theory-it's a practical blueprint for making the hard choices that separate market leaders from also-rans. Here's the uncomfortable truth: most companies don't have strategies. They have visions, plans, and best practices-but not strategies. Real strategy means deliberately choosing different activities to create unique value. It means saying no to good opportunities so you can say yes to great ones.
Desglosa las ideas clave de Playing to Win en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Playing to Win en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Playing to Win a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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