
Forget innate talent. "Peak" reveals how deliberate practice creates expertise in any field. Endorsed by Airbnb strategist Chip Conley, this science-backed bestseller challenges conventional wisdom: what if 10,000 hours isn't enough unless you're practicing the right way?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What do you do when your business is collapsing around you? Chip Conley didn't call consultants or slash costs. He walked into a bookstore and grabbed a dusty psychology textbook. Within three years, his hotel company doubled revenue and grew market share by 20% while competitors filed for bankruptcy. The secret? A pyramid diagram from 1943 that most people associate with freshman psychology class. But here's what's remarkable: this wasn't about motivational posters or feel-good management. It was about fundamentally reimagining what a business actually does. When you strip away the jargon and quarterly earnings calls, companies exist to meet human needs-for employees seeking purpose, customers craving experiences, and investors wanting legacy. Abraham Maslow spent his career studying exceptional people-not the neurotic patients filling Freud's couch, but history's peak performers. His famous hierarchy places basic survival needs at the bottom and self-actualization at the top, where people experience transcendent moments when everything just flows. Most of us know this pyramid. Few realize Maslow tested it in actual businesses back in 1962, watching a California company dismantle assembly lines and create self-managed teams decades before it became fashionable. When the dot-com crash wiped out Conley's San Francisco hotel market, then 9/11 delivered the knockout punch, he rediscovered Maslow's work. The insight hit him: companies aren't just economic machines. Like humans, they exist on a spectrum from barely surviving to truly thriving. The pyramid Conley discovered didn't just save his company; it revealed something most leaders miss entirely. We've been asking the wrong question. It's not "How do we maximize profit?" It's "How do we help people become who they're meant to be?"
Desglosa las ideas clave de Peak en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Peak en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Peak a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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