Jobs to be Done by Anthony W. Ulwick Summary
Overview of Jobs to be Done
Revolutionize innovation with Ulwick's "Jobs to Be Done" - the methodology that transformed university recruitment and boosted success rates from 17% to 86%. Endorsed by Harvard's Clayton Christensen, it's the framework Microsoft and Bosch use to truly understand what customers actually need.
Similar books to Jobs to be Done
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Puntos Clave
When Innovation Stops Being a Gamble
What if there was a way to predict innovation success with 86% accuracy? While most companies stumble through product development with failure rates exceeding 80%, a quiet revolution has been transforming how organizations innovate. It began with IBM's catastrophic PCjr failure in 1984-a billion-dollar lesson that sparked a completely new approach to understanding what customers actually need. Tony Ulwick's Outcome-Driven Innovation methodology, endorsed by Harvard's Clayton Christensen and adopted by Microsoft, Bosch, and Twitter, has been delivering consistent results for over 25 years. The secret? Stop guessing what customers want and start understanding the jobs they're trying to get done.
Why Most Innovation Fails Before It Starts
The Architecture of Customer Needs
Five Proven Paths to Market Dominance
The Systematic Path to Predictable Success
Real Companies, Real Results
Your Innovation Revolution Starts Now
Modo Resumen Rápido - Lee o escucha el resumen de Jobs to be Done en 10 minutos
Desglosa las ideas clave de Jobs to be Done en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Modo Tarjeta Flash - Las 9 Ideas Principales de Jobs to be Done en Resumen
Destila Jobs to be Done en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.
Modo Divertido - Lecciones de Jobs to be Done Contadas en Historias de 25 Min
Experimenta Jobs to be Done a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Modo Personalizar - Lee o escucha el resumen de Jobs to be Done en 0 minutos
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.
Creado por exalumnos de la Universidad de Columbia en San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Obtén el resumen de Jobs to be Done como PDF o EPUB gratis. Imprímelo o léelo sin conexión en cualquier momento.