
Nacido: April 27, 1945 – Milwaukee, Wisconsin, United States
Robert B. Cialdini is an American psychologist and author whose work focuses on persuasion, compliance, and social influence. He is best known for Influence: The Psychology of Persuasion and Pre-Suasion; Influence became a multimillion-copy bestseller and has been translated into more than 40 languages.
Robert B. Cialdini built his career at the intersection of academic rigor and real-world observation. A Milwaukee native, he studied psychology at the University of Wisconsin–Milwaukee, earned his PhD from the University of North Carolina, completed postdoctoral training at Columbia University, and went on to a long faculty career at Arizona State University, where he became Regents’ Professor Emeritus of Psychology and Marketing. The key turning point in that path was his decision to study influence not only in experiments but also in everyday settings, including a three-year field study that immersed him in the practical mechanics of persuasion. ((https://uwm.academicworks.com/donors/dr-robert-cialdini-and-bobette-gorden))

Robert B. Cialdini
Master the art of influence by priming your audience before delivering your message, revolutionizing your persuasion skills.

Robert B. Cialdini, PHD
Understanding the psychology of persuasion and influence

Robert B. Cialdini & Steve Martin & Noah Goldstein
Discover how tiny changes in approach can lead to massive improvements in persuasion and influence across various domains.

Robert B. Cialdini
Master the art of influence by priming your audience before delivering your message, revolutionizing your persuasion skills.

Robert B. Cialdini, PHD
Understanding the psychology of persuasion and influence

Robert B. Cialdini & Steve Martin & Noah Goldstein
Discover how tiny changes in approach can lead to massive improvements in persuasion and influence across various domains.
"The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence"
— Amy Cuddy ((
"Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often"
— Chip Heath ((
"Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again"
— Adam Grant ((
"Robert Cialdini is perhaps the foremost expert on effective persuasion"
— Harvard Business Review ((
"No psychologist's research has been used more often or successfully than that of Robert Cialdini"
— Richard H. Thaler ((
"It's difficult to imagine putting Bob Cialdini between the covers of a book, but here he is"
— Wendy Wood ((
Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco
