Robert B. Cialdini author photo
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Robert B. Cialdini

Nacido: April 27, 1945 – Milwaukee, Wisconsin, United States

Robert B. Cialdini is an American psychologist and author whose work focuses on persuasion, compliance, and social influence. He is best known for Influence: The Psychology of Persuasion and Pre-Suasion; Influence became a multimillion-copy bestseller and has been translated into more than 40 languages.

Biografía y Trayectoria del Autor

Robert B. Cialdini built his career at the intersection of academic rigor and real-world observation. A Milwaukee native, he studied psychology at the University of Wisconsin–Milwaukee, earned his PhD from the University of North Carolina, completed postdoctoral training at Columbia University, and went on to a long faculty career at Arizona State University, where he became Regents’ Professor Emeritus of Psychology and Marketing. The key turning point in that path was his decision to study influence not only in experiments but also in everyday settings, including a three-year field study that immersed him in the practical mechanics of persuasion. ((https://uwm.academicworks.com/donors/dr-robert-cialdini-and-bobette-gorden))

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Citas

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A lucky few have it; most of us do not
-Harnessing the Science of Persuasion
quote
A useful aspect of the power of pre-suasion is that we can use it on ourselves, to achieve our personal goals
-Make Yourself Happier Using Principles of Influence
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This kind of search for and recognition of the many small joys in our lives—that will differ from day to day—makes the process more interesting (and fun, actually), which makes us more likely to stick with it
-Make Yourself Happier Using Principles of Influence
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I can say that, as a Berkshire Hathaway stockholder myself, I have never since thought of selling any shares
-Warren Buffett’s Genius Persuasive Tactic
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The problem is truly serious, and persuasion scientists like me ought to have something useful to say about it as we begin to emerge from lockdown status
-Advice for Reducing Undesirable COVID-19 Behaviors
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It might not bring violations to zero; that’s asking too much. But, I’m confident it would help
-Advice for Reducing Undesirable COVID-19 Behaviors
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I didn’t want to plant a set of bushes around the tree that is Influence. I wanted to plant another tree
-I’ve Been Working Toward September 6th for Years. Here’s Why
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Although that may seem like some form of magic, it’s not. It’s established science
-I’ve Been Working Toward September 6th for Years. Here’s Why
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In addressing the men, she dispelled their fears pre-suasively: first acknowledging the concern by admitting a weakness, which established her honesty for whatever she said next, and then following it with a strength that demolished the weakness
-Queen Elizabeth I’s Powerful Speech

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The Best Persuasion Books
LIBROS

The Best Persuasion Books

Learn the psychology of influence with books on persuasion—master conversation, negotiation, and getting buy-in without manipulation.

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Master social influence & persuasion

Master social influence & persuasion

PLAN DE APRENDIZAJE

Master social influence & persuasion

Understanding human psychology and mastering persuasion are essential skills for anyone who works with people—whether you're leading teams, negotiating deals, or simply trying to communicate more effectively. This learning plan systematically builds your ability to read people, influence outcomes ethically, and handle difficult conversations, making it invaluable for professionals, leaders, entrepreneurs, and anyone seeking to improve their interpersonal effectiveness.

2 h 41 m4 Secciones
Master persuasion for business & dating

Master persuasion for business & dating

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Master persuasion for business & dating

Persuasion is the invisible force behind successful business deals, career advancement, and meaningful relationships. This learning plan combines psychological principles with practical techniques for anyone seeking to ethically influence others, whether in the boardroom or on a first date.

1 h 52 m4 Secciones
Study psych & persuasion

Study psych & persuasion

PLAN DE APRENDIZAJE

Study psych & persuasion

Understanding persuasion and psychology is essential for anyone who communicates, influences, or leads others. This learning plan benefits professionals in sales, marketing, management, and leadership roles, as well as anyone seeking to improve their ability to ethically influence decisions and create meaningful change in personal and professional relationships.

2 h 11 m4 Secciones
Psychological manipulation

Psychological manipulation

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Psychological manipulation

In an era of constant information flow, understanding the mechanics of influence is essential for personal and professional safety. This plan is ideal for leaders, negotiators, and individuals seeking to safeguard their mental boundaries while mastering the art of ethical persuasion.

2 h 33 m4 Secciones
Persuade people

Persuade people

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Persuade people

Effective persuasion is the cornerstone of leadership and professional success in any field. This plan is designed for professionals and aspiring leaders who want to master the science of influence to drive results and build stronger relationships.

1 h 56 m4 Secciones
Learn Psychology and the Art of Seduction

Learn Psychology and the Art of Seduction

PLAN DE APRENDIZAJE

Learn Psychology and the Art of Seduction

This plan bridges the gap between scientific social psychology and the practical art of interpersonal influence. It is ideal for individuals seeking to enhance their social intelligence, romantic life, and professional charisma through proven psychological frameworks.

3 h 9 m4 Secciones
Win People Over to Your Thinking

Win People Over to Your Thinking

PLAN DE APRENDIZAJE

Win People Over to Your Thinking

The ability to persuade others is perhaps the most crucial skill for professional and personal success in today's collaborative world. This learning plan provides practical techniques for ethically influencing others, ideal for leaders, salespeople, or anyone who needs to gain buy-in for their ideas.

2 h 27 m5 Secciones

Voces de la Comunidad

"The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence"

Amy Cuddy ((

"Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often"

Chip Heath ((

"Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again"

Adam Grant ((

"Robert Cialdini is perhaps the foremost expert on effective persuasion"

Harvard Business Review ((

"No psychologist's research has been used more often or successfully than that of Robert Cialdini"

Richard H. Thaler ((

"It's difficult to imagine putting Bob Cialdini between the covers of a book, but here he is"

Wendy Wood ((

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