Hermawan Kartajaya
Nacido: November 18, 1947 – Surabaya, East Java, Indonesia
Hermawan Kartajaya is an Indonesian marketing strategist and author focused on modern marketing, branding, and entrepreneurship. He founded MarkPlus and chairs MCorp, and coauthored Marketing 3.0, Marketing 4.0, and Marketing 5.0 with Philip Kotler and Iwan Setiawan. His books have been translated into dozens of languages.
Biografía y Trayectoria del Autor
Hermawan Kartajaya was born in Surabaya on November 18, 1947, and grew up in a modest family that shaped both his discipline and his practicality. After graduating from SMAK St. Louis, he entered Electrical Engineering at Institut Teknologi Sepuluh Nopember, but did not complete the degree. He then spent years teaching mathematics and physics at SMP Sasana Bhakti and SMAK St. Louis, an experience that left a lasting mark on his style as a clear, classroom-minded communicator. Determined to finish formal study, he later earned his undergraduate degree from Universitas Surabaya and went on to complete a Master of Science in International Marketing at the University of Strathclyde. His decisive career turn came when he moved from teaching into business roles at PT Panggung and PT HM Sampoerna, before founding MarkPlus Professional Service in Surabaya on May 1, 1990, widely described as Indonesia’s first marketing consulting firm. ((https://www.its.ac.id/news/2010/12/16/tak-lulus-s1-malah-diganjar-gelar-doktor/))
Citas
También Te Puede Gustar
Libros Populares
Marketing 3.0
Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Transforming marketing to engage customers as multi-dimensional human beings.
Marketing 5. 0
Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Explores how marketers can leverage advanced technologies to create value and address customer needs in the digital age.
Marketing 3.0
Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Transforming marketing to engage customers as multi-dimensional human beings.
Marketing 5. 0
Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Explores how marketers can leverage advanced technologies to create value and address customer needs in the digital age.
Descubre más
Become the World's Best Marketer
This comprehensive path is essential for aspiring CMOs and entrepreneurs who want to master the full spectrum of modern influence. It bridges the gap between timeless human psychology and cutting-edge digital execution to create market leaders.
Master psychology & marketing
This learning plan bridges the gap between human psychology and effective marketing, equipping you with scientific frameworks to understand why people buy and how to ethically influence their decisions. It's ideal for marketers, entrepreneurs, business leaders, and sales professionals who want to move beyond guesswork and create strategies grounded in behavioral science. Whether you're building a brand, launching products, or optimizing customer experiences, these skills will give you a decisive competitive advantage.
Boost marketing exec presence
Marketing professionals who excel at strategy and execution often struggle to translate their expertise into executive-level influence and visibility. This learning plan is designed for mid-to-senior marketing leaders ready to make the leap from tactical manager to strategic executive, equipping them with the presence, communication skills, and leadership authority needed to shape decisions at the highest levels of their organization.
Top Marketing Books for Organic Growth 2026
In an era of rising ad costs, mastering organic growth is essential for sustainable business scaling. This plan is designed for marketers and entrepreneurs who want to combine strategic planning with advanced SEO and conversion systems to build a self-sustaining customer base.
Projectors: Storytelling for Online Branding
Projectors in Human Design make up 20% of the population and are natural guides with unique insights, yet many struggle with visibility and burnout from traditional marketing approaches. This learning plan combines Human Design wisdom with modern storytelling and personal branding strategies to help Projectors build magnetic online presence that attracts recognition and opportunities effortlessly. Perfect for Projector entrepreneurs, coaches, consultants, and thought leaders who want to stand out authentically while honoring their energy design.
Master Mindset, Business & Financial Growth
This comprehensive plan is designed for aspiring entrepreneurs and professionals seeking to align their psychological resilience with strategic business execution. It provides a holistic roadmap for those ready to master the intersection of mindset, financial literacy, and organizational leadership.
Pitching the Modern CMO
As the CMO role evolves into a hybrid of data science and brand storytelling, sales and marketing professionals must adapt their approach. This plan is essential for anyone looking to bridge the gap between technical infrastructure and human-centric brand strategy in the travel and retail space.
Lead, Grow & Market: Business Strategy Guide
This guide is designed for entrepreneurs and managers looking to transition from daily operations to strategic growth. It provides a comprehensive roadmap for balancing leadership, marketing, and operational scaling to build a resilient business.
Voces de la Comunidad
"Hermawan Kartajaya, guru pemasaran asal Indonesia yang diakui dunia internasional"
— ANTARA News
"Pada tahun 2003, Hermawan Kartajaya merupakan satu dari 50 Gurus Shaping the Future of Marketing"
— Chris Daly
"Hermawan Kartajaya dikenal sebagai "Guru Pemasaran Indonesia"
— Aurik Gustomo
"There is never a dull moment in listening to Hermawan Kartajaya talk about marketing"
— The Jakarta Post
"Dr. Hermawan Kartajaya is regarded as an expert in the field of marketing"
— Daily FT
"Hermawan Kartajaya is one of the "50 Gurus Who Have Shaped the Future of Marketing"
— Wiley
"Hermawan Kartajaya is a globally recognised visionary in modern marketing"
— African Marketing Confederation
Creado por exalumnos de la Universidad de Columbia en San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
