
Behavioral economics has revolutionized how we understand human decision-making, revealing that people consistently make predictable errors in judgment that traditional economics cannot explain. This learning plan is essential for professionals in business, policy, marketing, product design, and leadership roles who want to understand what truly drives human behavior and how to design systems that lead to better outcomes. Whether you're optimizing user experiences, crafting policies, developing marketing strategies, or simply seeking to make better decisions yourself, mastering these principles provides a powerful competitive advantage.
Dieser Plan wurde von BeFreeds proprietärer KI erstellt, um Ihnen das Lernen von Master behavioral economics zu erleichtern. Er basiert auf eingehender Recherche zum Thema und ist um die effektivsten Lernwege strukturiert, die von BeFreed-Nutzern erprobt wurden.
Jede Episode liefert kompakte, wirkungsvolle Lektionen aus erstklassigen Quellen — Bestseller-Bücher, Forschungsarbeiten und Experteneinblicke. Zusammen bilden sie einen anspruchsvollen, aber zugänglichen Weg zur Beherrschung von Master behavioral economics.
Discover the core principles of behavioral economics and understand why our decisions systematically deviate from rational choice theory through groundbreaking research and engaging experiments.






Discover why you hit snooze, can't stop scrolling, and make irrational choices through cutting-edge behavioral science. Drawing from Daniel Kahneman's peak-end rule, Anna Lembke's dopamine research, and Dan Ariely's default effect studies, this episode reveals the invisible forces shaping your daily decisions.
Master the landscape of cognitive biases, heuristics, and mental shortcuts that shape our judgments, and learn practical frameworks to recognize and counteract them in real-world situations.




Discover how your brain's automatic shortcuts secretly influence every decision you make. Drawing from Daniel Kahneman's 'Thinking, Fast and Slow,' Julia Galef's 'Scout Mindset,' and Thaler & Sunstein's 'Nudge,' learn practical tools to recognize and outsmart these mental patterns in work and life.
Learn how to design environments and systems that guide better decisions through nudges and choice architecture, applying behavioral insights to policy, business, and personal improvement.

![[PDF] Toward a Theory of Behavioral Operations - Harvard Business School](/_next/image?url=https%3A%2F%2Fd1y2du6z1jfm9e.cloudfront.net%2Fassets%2Fpodcast%2Fblue.png&w=1024&q=50&dpl=dpl_By6XWDLQxAEtXbSDmZFyz2Q3LiwT)



Explore sophisticated applications of behavioral economics in business strategy, marketing psychology, incentive design, and public policy to influence behavior and create impact at scale.





Discover how psychological principles create extraordinary business success. From neural pathways driving decisions to unconscious forces shaping customer behavior, learn why some entrepreneurs consistently outperform others with identical resources.
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