
Discover why your brain betrays you in crucial moments. Endorsed by Daniel Kahneman, this 4.7-rated guide reveals 40 methods to outsmart cognitive biases. "The best, funniest guide to cognitive bias in business" - Safi Bahcall. Warren Buffett's decision-making secrets inside.
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Ever watched a brilliant leader make an astonishingly bad decision and wondered how it happened? Even the smartest executives consistently fall into predictable decision traps. These aren't failures of intelligence or character-they're systematic cognitive biases that affect us all. Despite warnings, executives repeatedly make identical mistakes: overpaying for acquisitions, creating wildly optimistic budgets, ignoring disruption signals, and doubling down on failing ventures. The puzzle is that these bad decisions come from extremely successful individuals with good advice and proper incentives. The solution lies in behavioral science. We make systematic, predictable mistakes called cognitive biases. While unconscious-bias training has become popular for addressing discrimination, it rarely tackles how our own biases affect strategic decisions. Overcoming these biases requires three fundamental ideas: First, our biases create predictable patterns of strategic error. Second, individuals cannot overcome their own biases, but organizations can compensate through collaboration and process. Third, organizations don't naturally overcome biases-they often amplify them. Leaders must become "decision architects" who deliberately design processes to counteract these predictable errors.
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