
Ben Horowitz's culture-shaping manifesto reveals how actions define organizations. Recommended by McKinsey and tech leaders, it controversially draws leadership lessons from Genghis Khan and Toussaint Louverture. What if your company's success hinges not on what you say, but what you do?
Erlebe das Buch durch die Stimme des Autors
Verwandle Wissen in fesselnde, beispielreiche Erkenntnisse
Erfasse Schlüsselideen blitzschnell für effektives Lernen
Genieße das Buch auf unterhaltsame und ansprechende Weise
A middle manager at your company lies regularly. Everyone knows it. Yet he keeps getting promoted. You preach honesty in every meeting, display integrity on your office walls, and genuinely believe in truthfulness. But your culture-the real one-rewards deception. This jarring disconnect reveals a fundamental truth: culture isn't what you say or what you believe. It's what people do when no one's watching. It's the invisible operating system running beneath every decision, every interaction, every crisis. And here's the uncomfortable part-you can't see your own culture clearly because you're swimming in it. But your newest employee? They see it instantly, in their first week, before they learn to rationalize the contradictions. Culture determines whether your company thrives or implodes, whether your strategy succeeds or fails, and whether talented people stay or flee. The question isn't whether you have a culture. You do. The question is whether you're deliberately shaping it or letting it shape itself.
Zerlegen Sie die Kernideen von What You Do Is Who You Are in leicht verständliche Punkte, um zu verstehen, wie innovative Teams kreieren, zusammenarbeiten und wachsen.
Destillieren Sie What You Do Is Who You Are in schnelle Gedächtnisstützen, die die Schlüsselprinzipien von Offenheit, Teamarbeit und kreativer Resilienz hervorheben.

Erleben Sie What You Do Is Who You Are durch lebhafte Erzählungen, die Innovationslektionen in unvergessliche und anwendbare Momente verwandeln.
Fragen Sie alles, wählen Sie die Stimme und erschaffen Sie gemeinsam Erkenntnisse, die wirklich bei Ihnen ankommen.

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