
Revolutionizing how we design services, "This is Service Design Thinking" blends contributions from 23 international experts into a methodology that transformed business innovation. The book sparked the Global Service Jam, introducing tens of thousands to user-centered design principles that blur product-service boundaries.
Erlebe das Buch durch die Stimme des Autors
Verwandle Wissen in fesselnde, beispielreiche Erkenntnisse
Erfasse Schlüsselideen blitzschnell für effektives Lernen
Genieße das Buch auf unterhaltsame und ansprechende Weise
Imagine walking into a hotel where everything just works - from the seamless check-in to the room that seems to anticipate your needs. Now contrast that with the frustration of navigating a poorly designed healthcare system, where each department seems disconnected from the next. The difference isn't magic - it's service design thinking. This revolutionary approach transforms how organizations create experiences that truly work for people. Unlike traditional product design focused on tangible objects, service design addresses the invisible architecture of experiences unfolding over time. It's not just another business methodology but a fundamentally different way of seeing and creating value in our increasingly service-oriented world. What makes this approach particularly powerful is its interdisciplinary nature, combining methods from psychology, business strategy, interaction design, ethnography, and systems thinking to solve complex problems that single disciplines cannot address alone.
Zerlegen Sie die Kernideen von This is Service Design Thinking in leicht verständliche Punkte, um zu verstehen, wie innovative Teams kreieren, zusammenarbeiten und wachsen.
Destillieren Sie This is Service Design Thinking in schnelle Gedächtnisstützen, die die Schlüsselprinzipien von Offenheit, Teamarbeit und kreativer Resilienz hervorheben.

Erleben Sie This is Service Design Thinking durch lebhafte Erzählungen, die Innovationslektionen in unvergessliche und anwendbare Momente verwandeln.
Fragen Sie alles, wählen Sie die Stimme und erschaffen Sie gemeinsam Erkenntnisse, die wirklich bei Ihnen ankommen.

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