
Nobel laureate Robert Shiller reveals how viral stories - not just data - drive economic booms and crashes. Using innovative digital analysis, he shows why understanding narratives could help predict the next financial crisis. Even central bankers are taking notes.
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Why did Bitcoin skyrocket despite having no intrinsic value? What drove Americans to buy overpriced homes before the 2008 crash? Nobel Prize-winning economist Robert J. Shiller reveals a powerful truth: viral stories drive economic behavior far more than rational analysis. Traditional economics focuses on mathematical models and rational actors, but Shiller demonstrates that contagious narratives-spreading like epidemics through populations-trigger booms, busts, and everything in between. These stories don't just reflect economic reality; they create it. When we understand the narratives driving markets, we gain insight into seemingly irrational economic behavior that mathematical models simply can't explain.
Zerlegen Sie die Kernideen von Narrative Economics in leicht verständliche Punkte, um zu verstehen, wie innovative Teams kreieren, zusammenarbeiten und wachsen.
Destillieren Sie Narrative Economics in schnelle Gedächtnisstützen, die die Schlüsselprinzipien von Offenheit, Teamarbeit und kreativer Resilienz hervorheben.

Erleben Sie Narrative Economics durch lebhafte Erzählungen, die Innovationslektionen in unvergessliche und anwendbare Momente verwandeln.
Fragen Sie alles, wählen Sie die Stimme und erschaffen Sie gemeinsam Erkenntnisse, die wirklich bei Ihnen ankommen.

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