
Pulitzer-worthy journalists expose Facebook's dark underbelly, where growth trumps ethics. This New York Times bestseller - hailed by Fortune, WIRED, and The Times as a "Book of the Year" - reveals how Zuckerberg's empire sparked election interference and fueled genocide while harvesting your data.
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In the halls of Phillips Exeter Academy, a young Mark Zuckerberg was already establishing himself as both a programming prodigy and someone who enjoyed demonstrating his technical superiority. When he arrived at Harvard, this pattern continued with his creation of "FaceMash," which immediately sparked privacy concerns. When confronted, he dismissed it as merely a coding experiment that unexpectedly went viral. Unlike competitors focused on professional networking, Zuckerberg envisioned a casual space where users would freely share personal information-understanding early that collecting open-ended data would be far more valuable than data gathered for specific purposes. In a revealing online chat from this period, Zuckerberg boasted about having access to thousands of students' personal information, noting they "trust me" and infamously calling them "dumb fucks"-an early glimpse into his cavalier attitude toward user privacy that would later shape Facebook's corporate culture. By 2005, Facebook had become Silicon Valley's hottest company, collecting unprecedented user data from millions of college students who checked the site multiple times daily. Zuckerberg's audacity became legendary when he rejected Yahoo's stunning $1 billion buyout offer, believing Facebook could grow exponentially larger. His game-changing News Feed feature, launched in 2006, reorganized content into a personalized stream that dramatically increased engagement despite initial user protests. When faced with backlash, Zuckerberg established his crisis response pattern: acknowledge concerns while insisting users would eventually appreciate the changes.
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