
Discover the 14 language patterns that instantly influence behavior. "Words That Change Minds" reveals the LAB Profile - a scientifically-based framework used by elite communicators to decode motivation and customize persuasion. What hidden triggers determine how people make decisions without even realizing it?
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Imagine having a special key that unlocks the hidden patterns in people's minds. What if you could tell, just from someone's choice of words, exactly how to persuade them? This isn't science fiction - it's the foundation of Shelle Rose Charvet's groundbreaking work. The secret to influence isn't what you say but how you say it - specifically, matching your language to the unique mental patterns of your audience. This approach has been so effective that Fortune 500 companies and intelligence agencies worldwide have embraced it. The Language and Behavior Profile (LAB Profile) gives us a practical lens to see how people get motivated, process information, and make decisions in specific contexts. Unlike rigid personality tests, it recognizes our ability to shift thinking patterns as situations change. You might be analytical at work but spontaneous with friends, detail-oriented with finances but big-picture when planning vacations.