
Nutritional biochemist T. Colin Campbell shatters reductionist thinking about food in this New York Times bestseller. What if individual nutrients matter less than whole foods? Challenging industry paradigms and sparking scientific controversy, this groundbreaking work reveals why your plate - not pills - holds the key to optimal health.
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Picture a young American biochemist in the Philippines, 1965, studying childhood malnutrition. He expected to find that poor children eating low-protein diets would suffer most. Instead, he discovered something that would haunt him for decades: the wealthiest children consuming the most protein-particularly animal protein-were developing liver cancer at alarming rates. This wasn't supposed to happen. Protein was the gold standard of nutrition, the cornerstone of healthy development. Yet here was evidence suggesting the opposite. That researcher was T. Colin Campbell, and his discovery would launch a fifty-year journey challenging everything modern medicine believes about food, disease, and the human body. What he found threatens billion-dollar industries and contradicts the advice of doctors, nutritionists, and public health officials worldwide. But the evidence is undeniable: we've been thinking about nutrition backward, and it's killing us.