
In a world of relentless change, Gary Hamel's revolutionary manifesto challenges corporate ethics and traditional management. While rebuilding capitalism's moral foundations, he reveals why passion trumps bureaucracy. CEOs worldwide have embraced his counterintuitive truth: in today's ferocious marketplace, freedom drives unstoppable innovation.
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In today's turbulent business environment, what truly matters? This question drives Gary Hamel's influential work, which has become essential reading for forward-thinking leaders worldwide. The unprecedented pace of change demands organizations that can adapt quickly while remaining fundamentally human. The old management playbook-designed for efficiency and control in a more stable world-is failing us. What's needed isn't incremental improvement but a complete reimagining of how organizations function. The most successful companies today-from Apple to Google to Morning Star-have already broken free from industrial-age management principles. They've discovered that sustainable success comes not from treating people as replaceable parts in a machine but from unleashing their full creative potential. What will define our age a thousand years from now? Perhaps the Web, genomic decoding, or Mars exploration. But most remarkable will be how the pace of change went hypercritical. Change has fundamentally changed. We're surrounded by exponential growth-from mobile phones to data storage-yet humans have little experience with such acceleration. In this world of all punctuation and no equilibrium, organizations face a critical question: are we changing as fast as the world around us? Most CEOs would answer "no." Industry after industry sees insurgents outpacing incumbents. Our organizations were never built to be adaptable. Management pioneers a century ago designed for discipline, not resilience. That's why change typically comes in only two varieties: trivial and traumatic.