
Reddit's chaotic rise from dorm-room project to internet powerhouse that solved crimes, fueled political movements, and shaped digital culture. Praised by Google's John Zeratsky as revealing "what goes wrong - and right - when we harness online community." The internet's most influential laboratory awaits.
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In 2005, an unlikely friendship between two University of Virginia students sparked what would become "the front page of the internet." Steve Huffman-a serious, introverted programming prodigy-and Alexis Ohanian-a gregarious, confident extrovert-formed a partnership that transcended their personality differences. While initially pursuing a mobile food ordering app called MyMobileMenu, their entrepreneurial journey took a dramatic turn after meeting programming legend Paul Graham at Harvard. Despite initially rejecting their mobile ordering concept, Graham called back with a pivotal offer: would they build "the front page of the Internet" instead? Working from a mint-green Medford duplex that summer, the duo established Reddit's fundamental architecture. Huffman created the site's core feature-a ranking algorithm sorting submissions by votes per hour-while Ohanian designed the now-iconic alien mascot "Snoo." They experimented with various rating systems before settling on simple up and down arrows, establishing the extraordinarily simple framework that still powers Reddit today. When Graham pressured them to launch, Huffman quietly put Reddit.com live-a bare-bones site with a blue toolbar and simple link display. To create the illusion of a thriving community, they created dozens of fake accounts using names of video game characters and furniture from their apartment. By August, genuine users began posting content. Reddit was alive.