
Discover how to transform your everyday habits with "Waste Not," Australia's leading eco-blogger Erin Rhoads' practical guide to sustainable living. Endorsed by wellness advocate Sarah Wilson as "a much-needed guidebook from a true agent of change," it offers 365 simple steps toward a zero-waste lifestyle.
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From Columbia University alumni built in San Francisco

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What does it take to transform a life? Sometimes, a single devastating image. In 2008, a woman lay sick in bed, mindlessly scrolling through a documentary called "The Clean Bin Project." Then she saw them: Laysan albatross chicks, their tiny bodies lifeless on remote Pacific beaches, their stomachs split open to reveal a horrifying truth-bellies crammed with bottle caps, lighters, and plastic fragments. These birds had starved to death with full stomachs, their parents unknowingly feeding them our waste instead of food. That woman was Erin Rhoads, and that moment shattered her comfortable ignorance about consumption. She had thought recycling was something you did on vacation, a minor inconvenience. Now she couldn't unsee what our throwaway culture was doing to the world. What started as a simple Plastic Free July challenge became a complete lifestyle revolution-one that's now inspiring thousands globally to reimagine their relationship with waste. The message isn't about perfection or purity. It's about making conscious choices in a world designed for disposal.